Philips
Solar Chaser

Experience Barcelona's vibrant streets through AMIGO Runner, a game blending fashion exploration with thrilling gameplay. Customize your avatar, race through iconic neighborhoods, and try on outfits in real-time via AR, all in one exciting adventure.

We crafted AMIGO in 2024, to show how Retail 2.0 will enhance customer experiences via gamification.

Meanwhile, AMIGO found its way in multiple stores and activations, got branded and customized and made available for clients all over the world.

Our AMIGO game has been customized and branded for PHILIPS, creating an immersive and experiential activation for two of the world’s biggest tech events: IFA in Berlin and CES in Las Vegas
Both set ups where build with a plug & play control input: a pressure sensitive mat at IFA, a custom Balance Board at CES. 

Amigo can now also skate ;)