JAECOO 7 x Jurassic World: Rebirth
Jaecoo - Immersive Car Experience

What better way to showcase a product than by turning it into an emotional, highly interactive experience? This activation did just that—captivating audiences and driving engagement to record-breaking levels, with top performance in visits and participation.

Our immersive brand activation at Outernet London brought the JAECOO 7 x Jurassic World: Rebirth partnership to life. Guests drove a real SUV through a real-time Unreal Engine 5 jungle, powered by motion tracking, Lumen lighting, and original film SFX, delivering a one-of-a-kind cinematic driving experience.

We designed and executed a high-impact immersive brand activation to promote the new partnership between the JAECOO 7 SUV and Universal Pictures' Jurassic World: Rebirth film.

This experiential marketing campaign took place at Outernet London and featured a cinematic driving simulator. Attendees drove a real, tech-enhanced JAECOO 7 vehicle, outfitted with custom motion-tracking systems, through a hyper-realistic jungle environment built in Unreal Engine 5.

The virtual jungle environment was inspired by Jurassic World’s Isla Nublar and included iconic moments from the film franchise. To deliver photorealistic visuals, we used Unreal Engine’s Lumen global illumination, Nanite geometry, virtual textures, and virtual shadow maps.

To enhance the sensory experience, original dinosaur sound effects (SFX) from the movie were embedded into the in-car audio, creating a fully immersive, multisensory ride that connected automotive innovation with cinematic storytelling.