Bulgari
Interactive Store Activation

We rethink given spaces, from showrooms to retail stores. With our friends and clients Satis&FY and LuxuriousThinking, we designed an interactive motion controlled storefront for Bulgari.

This installation was planned as a modular Roadshow which travelled throughout different cities. As we haven’t been able to check every location and consider the physical conditions onsite, we needed to have a highly flexible system which worked through different materials like glass, UV filters and possible reflections.

We decided to set up a sensor variety (Azure Kinect, Realsense, and Camera detection with Machine Learning), to best fulfill this challenge.

To match the experience, we also ensured we remained cost-effective by using the digital assets for the 150dpi, 15 x 3m print used to cover the windows in the stores.

Strategic asset management is always considered at all touchpoints within a customer journey.