Game, Pizza, Retail, Delivery, Frogs, Multiplayer game for outdoors, DOOH, F&B, Mobile
PizzaSnatch is an innovative multiplayer game designed for outdoor play, utilizing cutting-edge augmented reality (AR) technology. The game begins when players scan a QR code with their smartphones, which instantly immerses them into the dynamic world of PizzaSnatch. The core gameplay revolves around players controlling a pair of mischievous frogs who break into Stefano's Pizzeria. Mounted on their bikes, these frogs race through various levels to snatch ingredients, creating a fast-paced and engaging real-time race. The development of PizzaSnatch began with a strong emphasis on creating a unique and interactive multiplayer gaming experience that blends physical with digital engagement. Utilizing Unreal Engine, known for its high-fidelity graphics and robust development tools, the team aimed to render visually stunning 3D models and environments. Each level and character was meticulously crafted in-house at our studio, ensuring a high level of detail and polish.
PizzaSnatch’s gameplay is designed to be both engaging and accessible. Players control their frog characters using intuitive touch controls via their own smartphones, maneuvering through a variety of challenging levels. Each level is filled with obstacles and power-ups, requiring quick reflexes and strategic planning. The objective is to collect as many pizza ingredients as possible while racing against other players, adding a competitive edge to the experience.
To achieve this level of detail and creativity, we collaborated closely with Sweat Studio, a renowned design studio known for their expertise in character design and concept art. Sweet Studio contributed significantly to the creation of the game's characters and the visual concept of Stefano's Pizzeria. Their artistic vision helped bring our mischievous frogs and the vibrant world of PizzaSnatch to life, ensuring a cohesive and visually appealing design that enhances the overall user experience.
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