Kinetic Installation at the Nike House of Innovation, Paris
Nike AIR MAX DN8 Launch

We partnered up with satis&fy to design, prototype and produce an kinetic experience for the launch of the Nike AIR MAX DN8 at Nike’s House of Innovation in Paris.

The installation featured four interactive stations that delivered a compelling narrative of the AIR MAX DN8’s core innovations—air, movement, and design—through kinetic storytelling, combining responsive sculpture, motion-based interaction, and real-time 3D visualization.

Our goal was to create an experiential representation of the AIR MAX DN8’s innovative features—especially its dynamic air bubble system. 
Each station aimed to surprise, engage and communicate Nike’s future-forward vision in a visually resonant and interactive way.

Two AIR MAX DN8 shoes gently rest on red pillows stacked vertically to form the figure "8".

As visitors approach, the shoes move in and out, simulating a soft breathing motion—a visual metaphor for their responsive air bubble technology.

→ Technology: stepper motor, linear actuator, radar sensor presence detection, esp micro controller

A custom electromechanical system integrates precision electronics and synchronized motors to control a metal 8-plate mechanism.

As viewers stand in front of it, the plate dynamically presses into the silver, reflective fabric of the sculpture, gently tracing the contours of an 8. A seamless blend of technology and tactile design, giving rise to a mesmerizing and captivating visual experience.

→ Technology: radar sensor presence detection, kinetic, esp micro controller

A circle of independently moving mirrors creates a stunning multi-reflection illusion.

Each mirror moves in a sinusoidal (wave-like) pattern and responds to the presence of the viewer. The result is a living, breathing surface that turns spectators into part of the artwork.

→ Technology: kinetic real-time interaction system, servo-driven, radar sensor presence detection, esp micro controller

Visitors interact with this station by physically picking up and rotating an AIR MAX DN8, which is tracked in real time. As the shoe moves, a central digital display renders a 3D animation that mirrors the exact rotation and orientation of the product. As different parts of the sneaker face the viewer, contextual micro-animations and informative visual overlays dynamically appear across three synchronized screens, offering an immersive, motion-driven product exploration experience.

The station was connected to the room's local lighting system, dynamically changing the lighting based on user interaction and using ambient 'breathing' light effects to attract attention.

→ Technology: object tracking, unity-based real-time render engine, gyro sensor, esp micro controller, DXM light controller