Together with Liganova we developed an interactive Boutique window to count down the days till Christmas. Customers could unveil each day a hidden campaign visual just by moving and waving arms in front of it. The thick layer of glittery particles behaved like layer of snow
Due to IR camera we could capture the movements of visitors in front of the store in real-time.
An intuitive yet fun way to create awareness of people passing by and increasing footfall.