Interactive Store Activation

Together with Liganova, we developed an interactive Boutique window to count down the days till Christmas. Each day, customers could unveil a hidden campaign visual just by moving and waving their arms in front of it. The thick layer of glittery particles behaved like layer of snow.

Interactive Store Front

The IR camera allowed us to capture the movements of visitors in front of the store in real-time. An intuitive, yet fun, way to create awareness of people passing by and increasing footfall.

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