GK-X Media asked us to develop four interactive, gamified experiences that would allow Grand Prix 23 visitors to play and connect inside the arena.

Considering that the target audience was mainly families, we focused on simple and intuitive gameplays and input controls.

The WebAR Selfie experience challenges visitors to prove their reactive skills and win virtual items for the selfie mode. The Pong and Reactive Soundbar is staged with a custom stand with joysticks and a rotary encoder to select music.

We implemented the most efficient technical solutions for each of the Apps we developed for efficient asset management and optimum streamlined implementation. Since we mainly work with real-time engines, this allowed us to perform onsite changes and content adoption without the need of long render processes.