GK-X Media asked us to develop four interactive gamified experiences that would allow Grand Prix 23 visitors to play and connect to enhance their fun and experience in the arena.
Considering that the target audience is mainly families, we focused on simple and intuitive gameplays and input controls.
The WebAR Selfie experience challenges visitors to prove their reactive skills and win virtual items for the selfie mode. The Pong and Reactive Soundbar is staged with a custom stand and joysticks as well as a rotary encoders to select music. 

Since we developed multiple experiences, we considered for each App the ideal Tech solution, either Unreal Engine, Touchdesigner, Unity, and workflow, to allow a smart asset management and keep the process streamlined. Since we mainly work with real-time engines, we can do onsite changes and content adoption, without the need of long render processes.