To demonstrate how AI-generated imagery can be used in a phygital retail concept, we developed an exploratory touch table that customers can interact with via tokens.
We wanted to introduce a concept that combines multiple technologies and still feels natural. And since we are addicted to Ben & Jerry's ice cream and love the CI, we developed this for the brand. A custom Unity application combined with our token solution that allows intuitive exploration through simple placement and swiping. An ideal and bulletproof solution for custom theme tokens.
Let's play with images! Until now, generating content in digital concepts and touchpoints was often a big challenge. Thanks to AI, in this case DALL-E 2, we are able to create tons of images and use them in our application. Asset creation can either be live or, if moderated, generated and embedded in advance to ensure all images are "on brand."