Jimmy Jazz

Jimmy Jazz Store Activation

For Jimmy Jazz sneaker stores we developed an interactive Kinect based installation with two game approaches: 'Run the City' and 'Jump high'.

WHAT HAVE WE ACTUALLY CREATED?

We love to play games: indoors and outdoors. Gamification, especially for the younger generation, is a big draw. As part of our storefront activation concept, we considered a connected play across multiple locations in real time to promote community engagement. Located at the JJ Store in Brooklyn, people can play, earn rewards, and challenge players from the store in Harlem.

HOW CAN IT BE IMPLEMENTED?

From small screens to big LED walls or projection, as long as there is some space in front for players to interact, there are almost no boundaries.

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