We love to play games. Indoors and also outdoors. Gamification, especially for the younger generation, is a big draw. Also for community-driving concepts: As part of our storefront activation concept, we considered a connected play across multiple locations in real time. The JJ Store Brooklyn can play, earn rewards, and challenge players from the store in Harlem.

From small screens to big LED walls or projection, as long as there is some space in front for players to interact, there are almost no boundaries.